Skills and Expertise

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Account Assistant
Bangalore, India  JK Tires  July 2004 - August 2007

Monitored daily communications and answering any queries.
Prepared statutory accounts.
Ensured payments, amounts and records are correct.
Worked with spreadsheets, sales and purchase ledgers and journals.
Recorded and filed cash transactions.


Professional Patent searcher
SunSmart IP Services  Bangalore, India  January 2009 - March 2012

Performed market research & preliminary infringement analyses
Search for prior art & Analyze patent file histories
Gather and analyze technical literature & Prepare claim charts
Direct reverse-engineering efforts
Prepare written opinions based on search results for Patent Cooperation Treaty International Patent Applications

DESIGN EXPERIENCE
 AROMA ADVERTISING LLC  Dubai,  May 2012 – April 2014.
Graphic Designer and Accountant Created visual identity and marketing
materials for a broad range of clients. Developed collateral for branding and
marketing materials. Designed digital and print marketing materials for
small to mid-sized businesses. Worked together with team members and
staff to create concessive designs and to meet requirements of clients.
Preparing artworks for screen printing, heat transfer, engraving and
digital printing. Meeting clients to discuss the business objectives and
requirements of the job. Worked as part of a team with printers, copywriters,
photographers, illustrators other designers, account executives, web
developers and marketing specialists.

DUBAI CLIENTS INCLUDE
BROOKFIELD MUTIPLEX, SKYDIVE DUBAI AND NAS DUBAI.
Designed and produced visually stunning marketing collateral,
including brochures, posters, vehicle graphics, bill boards, signage
and digital ad campaigns, resulting in a 15% increase in engagement.

RECENT CLIENTS
CENTRAL BAKERS, PEPPER TRAIL, AND SMART LOTTO CENTRE.
Graphic and Motion Designer  Wayanad, January 2020 – May 2023
Created dynamic motion graphics for promotional videos, boosting
viewer retention rates by 20% for Central Bakers. Collaborated with
cross-functional teams of Pepper Trail to conceptualize and execute
design projects from inception to final delivery. Assisted in the
development of visual content for social media campaigns increasing
brand visibility and online engagement by 25% for Smart Lotto Centre.



CAREER TRANSITION
Managing Partner

Central Bakers  Ambalavayal, Kerala, India. November,14 2014- December 2020

Business Strategy and Planning:
Developed and implemented a strategic business plan to achieve growth and profitability goals. Conducted market research and stood updated on industry trends to identify opportunities for expansion and product diversification. Operational Management: Oversaw day-to-day bakery operations, including staff scheduling, inventory management, and production. Ensured product quality and consistency by maintaining high standards for recipes, ingredients, and presentationManaged kitchen and front-of-house staff, providing training, guidance, and performance evaluations. Financial Management: Prepared and managed the bakery's budget, monitoring expenses and revenue to ensure financial health. Set pricing strategies that balance profitability with customer value and market competition. Implemented cost-control measures to optimize expenses and maximize profits. Marketing and Promotion: Developed marketing strategies and campaigns to attract new customers and retain existing ones. Maintained a strong online and social media presence to engage with the community and promote bakery products. Collaborated with marketing professionals to create advertising materials and promotions. Customer Service: Ensured exceptional customer service is provided to create a positive and welcoming atmosphere. Handled customer feedback and complaints, addressing concerns promptly and effectively. Fostered a customer-centric culture among bakery staff Quality Assurance: Maintained and update food safety and hygiene standards to comply with regulations and ensure customer safety. Regularly inspected equipment, facilities, and ingredients to ensure everything is in good working order. Implemented quality control processes to maintain the high quality of bakery products. Supplier and Vendor Relations: Established and maintained relationships with suppliers and vendors to secure reliable sources of quality ingredients. Negotiated contracts and terms with suppliers to optimize costs and quality Inventory and Supply Chain Management: Managed bakery inventory efficiently to minimize waste and overstock while ensuring product availability. Monitored the supply chain, ensuring that ingredients and supplies are ordered and delivered on time. Legal and Regulatory Compliance: Ensured compliance with health, safety, and food handling regulations and obtain necessary permits and licenses. Stood informed about changes in local, state, and federal laws that may affect the bakery's operations. Community Involvement: Engaged with the local community through partnerships, sponsorships, and participation in local events. Acted as a representative of the bakery and promote a positive image in the community. Financial Reporting and Analysis: Prepared financial reports and statements, including profit and loss statements, balance sheets, and cash flow reports. Analyzed financial data to make informed business decisions and identify areas for improvement. Long-Term Growth and Expansion: Identified opportunities for growth, whether through additional locations, product lines, or services. Developed and execute plans for expanding the bakery business as appropriate. Risk Management: Identified potential risks to the business and develop strategies to mitigate them. Maintained insurance coverage to protect against unforeseen events.

January 2020 - Present
Freelance Graphic and Motion Designer
Graphic Design Responsibilities:

Client Consultation: Met with clients to understand their design needs, objectives, and branding requirements. ConceptualizationDeveloped creative concepts and ideas for visual designs that align with the client's goals. Design Creation: Created a variety of visual assets, including logos, posters, brochures, social media graphics, and other marketing materials .Image Editing: Enhanced and manipulated photographs and images to improve their quality and suit the project's needs. Typography: Selected appropriate fonts and layout designs for printed and digital materials. Branding: Ensured that design work adheres to the client's brand guidelines and maintains a consistent brand image. Software Proficiency: Used design software such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) to create high quality graphics. File Preparation: Prepared design files for various outputs, including print, web, and social media, while considering resolution, color profiles, and file formats. Client Revisions: Incorporated client feedback and revisions into design projects to meet their expectations. Time Management: Managed multiple projects and deadlines efficiently, often working on several projects simultaneously. CollaborationCollaborated with copywriters, web developers, and other professionals to create cohesive design projects. 

Motion Design Responsibilities:

Animation: Created visually engaging animations, motion graphics, and video content for a range of purposes, including promotional videos, explainer videos, and website animations. Storytelling: Developed compelling narratives and storyboards for motion graphic projects. Video Editing: Edited and enhanced video content, including adding effects, transitions, and audio synchronization. Software Proficiency: Used motion graphics software such as Adobe After Effects, Cinema 4D, and others. Sound Integration: Integrated audio elements, such as music and voiceovers, into motion graphic projects. Optimization: Ensured that motion graphics are optimized for various platforms, including websites and social media. Interactive Media: Created interactive graphics and animations for web and mobile applications. 3D Graphics: created three-dimensional graphics and animations for projects. Technical Skills: Kept up-to-date with the latest motion design techniques and tools to deliver cutting-edge work. 

Business and Client Management Responsibilities:

Freelance Contracts: Managed client contracts, project agreements, and invoicing for freelance services. Client Communication: Maintained clear and effective communication with clients throughout the design process. Portfolio Building: Continually updated and expanded my portfolio with new and diverse design and motion graphic samples. Self-Promotion: Promoted my freelance services through my website, social media, and online design platforms. Networking: Built and maintained a network of clients and potential clients to secure ongoing freelance opportunities. Pricing and Billing: Determined project pricing, created invoices, and ensured timely payment. Project Management: Kept detailed records of project timelines, client feedback, and project progress.

skills
SPECIALIZING IN

Brand Identity
Corporate Identity
Visual Identity
Social Media Management
Website Design
User Experience
Instructional Design
Product Packaging
Motion Design
Video Production
​​​​​​​SOFTWARE SKILLS

Adobe Creative Suite
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premier Pro
Adobe Dreamweaver
Microsoft 365
Autodesk 3ds Max

STRATEGY

Discovery & Analysis
Marketing Plans
Competitive Analysis
PR & Media Relations
Social Media
TECHNICAL SKILLS

Wide Format Printers
Screen Printing
Heat Transferring
Laser Engraving
CNC router
DIGITAL

Websites
Microsites
UI / UX Design
Email
SEO & Analytics
Photography
BRANDING

Identity
Nomenclature
Correspondence
Environmental
Packaging
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